Founded in 2003, Mr & Mrs Smith offers a curated collection of boutique hotels, villas and cultural experiences to 1.5M+ members. It has completed over £60m in bookings in the last year & grown booked commission revenues by 35% year on year.


A hotel in their collection not only has to have an unmatched ambience and hit the right style notes, it has to tick our ‘certain something’ box: the welcome should be warm, without fuss or formality; rooms should be seductive and supplied with thoughtful extras; drinks must be perfectly mixed and dinners delicious; and, crucially, the stay must be memorable for all the right reasons.